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Health Issues: World No Tobacco Day – 31 May 2020

Protecting youth from industry manipulation and preventing them from tobacco and nicotine use

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wHO No Tobaco day

Protecting youth from industry manipulation and preventing them from tobacco and nicotine use

For decades, the tobacco industry has deliberately employed strategic, aggressive and well-resourced tactics to attract youth to tobacco and nicotine products. Internal industry documents reveal in-depth research and calculated approaches designed to attract a new generation of tobacco users, from product design to marketing campaigns aimed at replacing the millions of people who die each year from tobacco-attributable diseases with new consumers – youth.

In response to the tobacco and related industries’ systematic, aggressive and sustained tactics to attract a new generation of tobacco users, World No Tobacco Day 2020 will provide a counter-marketing campaign and empower young people to engage in the fight against Big Tobacco.

The World No Tobacco Day 2020 global campaign will serve to:

  • Debunk myths and expose manipulation tactics employed by the tobacco and related industries, particularly marketing tactics targeted at youth, including through the introduction of new and novel products, flavours and other attractive features;
  • Equip young people with knowledge about the tobacco and related industries’ intentions and tactics to hook current and future generations on tobacco and nicotine products; and
  • Empower influencers (in pop culture, on social media, in the home, or in the classroom) to protect and defend youth and catalyze change by engaging them in the fight against Big Tobacco.

How are tobacco and related industries manipulating youth?

  • Use of flavours that are attractive to youth in tobacco and nicotine products, like cherry, bubble gum and cotton candy, which encourages young people to underestimate the related health risks and to start using them
  • Sleek designs and attractive products, which can also be easy to carry and are deceptive (e.g. products shaped like a USB stick or candy)
  • Promotion of products as “reduced harm” or “cleaner” alternatives to conventional cigarettes in the absence of objective science substantiating these claims
  • Celebrity/influencer sponsorships and brand sponsored contests to promote tobacco and nicotine products (e.g. Instagram influencers)
  • Point-of-sale marketing at vendor outlets frequented by children, including positioning near sweets, snacks or soda and providing premiums for vendors to ensure their products are displayed near venues frequented by young people (includes providing marketing materials and display cases to retailers)
  • Sale of single stick cigarettes and other tobacco and nicotine products near schools, which makes it cheap and easy for school children to access tobacco and nicotine products
  • Indirect marketing of tobacco products in movies, TV shows and online streaming shows
  • Tobacco vending machines at venues frequented by young people, covered in attractive advertising and pack displays, and undermining regulations on sales to minors
  • Litigation to weaken all kinds of tobacco control regulations including warning labels, display at point of sale, and regulations that limit access and marketing to children (specifically provisions to ban the sale and advertising of tobacco products near schools)

Call to action

The world cannot afford another generation deceived by the lies of the tobacco industry, which pretends to promote freedom of personal choice while really ensuring eternal profits – regardless of the millions of people that pay with their life each year.

WHO urges influencers – in pop culture, on social media, in the home, or in the classroom – who reach and connect with youth to expose the industries’ manipulative tactics to create a new generation of tobacco users. We need to empower youth to stand up to Big Tobacco by dispelling its lies and refusing to use its products.

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AKU ( Wealth): AGUIKE, alias Allah-Bama’s new hit song.

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AGUIKE , alias allah-bama

**Artiste: AGUIKE, alias Allah-Bama,
Genre: Afrobeats, Highlife, Rap, World, Neo-Afrosoul

Reviewed by Franz Dickson.

Aku (wealth) is an anthemic, massive, banging track delivered contemporaneously and stylishly. It’s Afrobeats, hip-high life, and dance. It is your party song, without a doubt. It’s another praise for Allah-Bama’s versatility in songwriting styles.
With a steady beat and prosperous, whole, harmonious, and zesty choruses, pidgin rap leads with a spattering of genre-respected highlife vocal feels and adlibs here and there. It’s all done with great expertise.
And those crisp, fun, pidgin rap verses had AGUIKE deliver his message and call to “stay humble even when you’re on top” in a contemporary, avant-garde style.
His highly loveable pidgin rap style is well-measured, rhythmic, timed, executed on the bar and beat with great flair and precision.
A brilliant use of drum rolls and ear-friendly contemporary piano tones set this track up for great likability.
This is another cautionary song so brilliantly executed you won’t be able to help sing along with the highly singable choruses. The sweet choruses knock you off your feet.
“Eeeweh Onye akunaba ru raka Yaga ririwe o…”
“Ririwe… Ririwe o…” ( if heavens smile at you, enjoy it)
“When you’re at the top, Stay humble. Be mindful.” That’s the translation.
Neatly executed guitar riffs run alongside the track’s throbbing rhythm. Depending on the leads, AGUIKE switches adroitly between his trademark sweet falsetto and teasing vocal scats and adlibs to come through on this song.
His use of genre-respected highlife feels and adlibs are noticeably heartwarming. He takes you nostalgically into that zone. With some of those classic late Osita Osadebe’s feels on a contemporary groove, complete with a chorus you can’t resist. That gives you an idea of what I am talking about.
The bassline tones and play attitudes are all on point.
What you will need help to avoid about this party banger is the power of the musical, zesty, full choruses to pull you in. You will sing along after a couple of replays. That’s a promise.
AGUIKE again displayed amazing songwriting skills. From the sweet melodic structure of the choruses to his fun-styled pidgin rap verses, it’s all expert work. It is a thundering five-star track, trust me. 🌟 🌟 🌟 🌟 🌟
Franz Dickson is a music critic and is the author of The Contestant
franzdickson@gmail.com

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Maziyke releases another single-WHATEVER

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emma -agu

Words/Music/Produced by -Maziyke-also known as allaBama

Genre: Dance, Afrobeats, Pop, Soul, Easy Listening.

Reviewer: Franz Dickson 2022-Musician and author

Artiste: Maziyke

After listening to “Whatever,” you come off with the feeling that here finally is an artiste and track worth their salt.
Maziyke’s return with this massive international track is a highly welcome development in these days of declining musicianship and artistry. The days of great, good music are back!

This smash hit is a brilliant assemblage of multiple genres: Afro-sounds, jazz, pop, rock, rhythm, blues, soul, Afro-soul, etc., into a truly seminal recording that is at once compelling, soulful, and evocatively nostalgic. If great music is your thing, then this is your track.
Being the veteran that he is, I couldn’t have expected lesser musicianship from the maestro, Maziyke; he proved pointedly that the long wait by his fans worldwide was worth it. He rewarded them with this ingeniously crafted masterpiece of a track, Whatever.
The song opens beautifully with a richly blended doo-wop-style chorus that sweeps you up in a soothing musical high.
Scoring truly professional harmonies has been a recurrent weakness of many of today’s tracks. But Maziyke would have none of that! The choruses here are beautifully blended, soothing, soulful, bright, crisp, and silky. He ensured that the department was well taken care of.

And his lead vocals are a master class in vocal delivery. Bristling with soul, style, and experience, he effortlessly breathed them on the mic with the flair and expertise of a vocal guru. His velvety rich voice was in its A-game. Every line is a masterstroke!
And a thing about veterans is their uncanny ability to craft songs on the appropriate sonic key that maximizes their leadership voice and the other instruments and voices on the track. It’s a function of great songwriting, and Maziyke-(born Emma Ike Agu) had that crucial question sorted out in the writing of this scintillating track.
The song’s mid-tempo rhythm makes it a soothing, delightful listening piece.

That’s a bold love declaration!
And appropriately titled, “Whatever” is a bold love declaration. Lovers worldwide and those pledging their love in marital vows just received a big boost and a new love anthem in this classic track. This is your next big international song on the key of love. Trust me!
And the soulful, anthemic baseline of this track rumbles sonically and definitively underneath throughout this masterpiece as if putting a stamp on it and augmenting its mellow mood.

Spicy, classic, jazz-influenced, Spanish-styled guitar riffs and disciplined strummed arpeggios help tell the song’s story at professionally interspersed intervals.
The soothing world-class mix and professional mastering are the icings on the cake. The total effect on you is that you want to press replay after each listen.

Carefully measured arrangements of chorus-verse alternation hold your attention and interest in the song for the 3 minutes or thereabouts from its intro to its coda.
And here’s the caveat about this massive track! The chorus is very singable and highly addictive!

This is a viral song. All the marks are in place and on point. A certified hit amongst Afrobeat, pop, RnB, soul, urban, and adult contemporary audiences.
I gladly give this five full stars.

Franz Dickson

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The Peace Jingle By Maziyke

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Maziyke

This song is about world peace; it is Maziyke’s little contribution to peace around the universe.
“The Peace -Jingle-” is part of 1 People, a track off the much-anticipated album of international singer-songwriter and media entrepreneur Ike Agu- “MAZIYKE.” Titled “Peace & Harmony,” this massive track is your quintessential peace song to all the world’s people. And this call for peace and harmony is most auspicious, coming at a time like this when humanity is faced with the outlook of a possible world war spiraling out of the devastating war in Ukraine. From the singer’s own terror-stalked homeland of Nigeria to Ukraine, from the violence-plagued Tigray region of Ethiopia to the troubled spots of the Middle East and Myanmar, the most sought-after needs now are peace and harmony.
And the profoundly meaningful lyrics of this massive peace anthem capture exactly what the world needs now– a reminder to give peace a chance.

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Maziyke to release GoodTime-Song Review

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Ike-Agu-Maziyke

Song Title:   Good Time

Words/Music/Produced by Ike Agu-Maziyke-also known as allaBama

Genre: Dance, Afrobeats, Pop, Soul, Easy Listening.

Reviewer: Franz Dickson 2022

Scheduled for release on the 29th of September to mark the International award-winning singer, songwriter, and producer’s birthday, GoodTime is unapologetically a pulsating, pumping beat!

Like the name suggests, “Good Time” is your ultimate party song! Crafted with one thing in mind: to give you a good time. If dance is your thing, or a great party song is your definition of a great track, then you’re in good company! “Good Time” has a bouncy, smart, infectious beat, rhythm, and groove! This song rocks as voices sing:

“Hello, hello, hey

We gonna have a good time

Good time tonight…”

A steady, innovative beat! Tight rhythm! Thumping bassline! Afro-influenced, highlife-reminiscent guitars, all executed with world-class musicianship!

The easy-going, impeccably delivered verse and choruses speak to letting down your hair and partying, especially after the day’s hassles, work, or whatever it may have been. The tone of invitation to loosen up and have a good time is unmissable in the voices.

The lead voice, while making it sound easy, actually delivers a masterpiece of a light-hearted vocal technique rendition that suits a big, artful party song like Good Time. Extraordinary creativity, indeed! I have heard it said; that the ability to express a big idea in simple terms is a mark of great talent. That’s what this song is. And Maziyke nailed it. 

As usual, he was perfectly at home and sensitively communicative of the happy-go-lucky mood and attitude required of this brilliant song. His resonant, rich voice was on duty executing this beautiful party piece.

The intelligent, brisk, relaxed tempo at once makes this track an easy listening pick as well, while it’s already a dance song! And those well-delivered choruses have one thing in mind–an invitation to forget about the worries and have a good time here and now. But, again, this is essentially a dance song.

And the background guitars played by the singer are beautifully and nicely Afrocentric. Highlife comes readily to mind in the play style.

By the time the groove peaks and climaxes at the point where the voices switch into singing “Egwu-oma” which in the Igbo language means “good music,” this big song shifts gear and becomes a raging, sweet groove that’s totally off the hinges! Yes! This is good music!

With its groovy bass line, the drum-driven quality of this track is sure to get it into numerous dance music playlists and easy-listening radio belts. It has all the marks of a viral social media song.

Woven across dance, soul, pop, and the afrobeats genres, Good Time is assuredly the party man’s ultimate song and anthem, even though a broad spectrum of lovers of great music will gravitate easily towards this ingeniously crafted song.

DJs from Africa to the Caribbean and worldwide just received another considerable dance floor mover in this beautiful track.

Franz Dickson

franzdickson@gmail.com

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